ACA’s new advocacy resource provides an overview of connecting with your local Better Business Bureau, responding to consumer complaints and managing your agency’s online reputation.
02/02/2023 1:15 P.M.
1 minute read
Are you a member of your local Better Business Bureau chapter?
During ACA International’s 2022 Fall Forum and Expo, Chicago’s Better Business Bureau (BBB) President and CEO Steve Bernas presented with ACA members on the benefits of being part of your local BBB, how it tracks consumer complaints and reviews, and how it can help companies in the accounts receivable management (ARM) industry manage and improve their brand and reputation.
While the BBB has been seen by some as an adversary to the ARM industry, in many cases, there are opportunities to unite the organization and industry businesses.
Find out how to track and respond to consumer complaints, ask consumers to submit a review and more resources from the BBB in ACA’s new fact sheet: Do You Know Your Better Business Bureau? (PDF).
It also outlines background information on the BBB and the importance of connecting with your local chapter to create a profile on their website, get accredited and share BBB reviews with your staff, consumers and clients.
For more advocacy resources, visit ACA’s online Advocacy Resource Center.
Is there a resource missing that would be helpful to you for advocacy or do you have questions on how to get involved? We can help. Contact ACA’s Director of Public Affairs Katy Zillmer at [email protected] for more information.
If you have executive leadership updates or other member news to share with ACA, contact our communications department at [email protected]. View our publications page for more information and our news submission guidelines here.