TrueAccord Corp. and its parent company, One True Holding Company, see shifts and additions with Sheila Monroe, Mark Ravanesi and Naama Bloom on the executive and marketing teams.
8/11/2021 8:00
TrueAccord Corp. recently announced changes to its executive leadership team to support a planned expansion of products and services, according to a news release.
Sheila Monroe, who previously served as CEO, will be moving to a new role as chief growth officer for TrueAccord’s parent company, One True Holding Company (OTHC).
After two and a half years building and growing TrueAccord as CEO, Monroe will focus on strategic opportunities to grow the organization through partnerships, regional expansion and other tactics in her new role as chief growth officer.
Mark Ravanesi, former chief revenue officer, will fill the role as CEO of TrueAccord, an ACA International member company in Lenexa, Kansas. Ravanesi will manage overall operations and resources while leading the development and implementation of the company’s strategy and mission. Since joining TrueAccord in 2019, Ravanesi served as vice president of client success and CRO.
“??This is an important step in the evolution of TrueAccord and the whole OTHC group of companies. We will leverage Sheila’s industry expertise in a new, strategic capacity to continue our overall growth trajectory,” said Ohad Samet, co-founder and CEO of One True Holding Company, TrueAccord’s parent company. “Second, we get to apply and expand Mark’s successful mission and results-oriented leadership in sales to the larger TrueAccord organization, accelerating the tremendous growth we’ve seen in the past years.”
OTHC also named Naama Bloom as the new chief marketing officer to drive integrated marketing as the company looks to engage new and different clients.
“Naama has tremendous experience building marketing teams and building iconic brands that consumers can trust as part of their everyday lives,” Samet said. “I am thrilled about bringing in her leadership and expertise to connect the TrueAccord brand, among others, to our business as we move into new verticals and markets.”
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