Carlson brings over 20 years of leadership experience in financial services to his new role.
09/09/2022 1:25 P.M.
2 minute read
One True Holding Company d/b/a/ TrueML, an ACA International member company based in Lenexa, Kansas, announced this week that Steve Carlson will join the company as president.
Carlson joins as TrueML readies to accelerate its growth, with plans to expand its industry-leading software solution, doubling its run rate to reach more consumers with a digital-first experience.
TrueML develops software including patented machine learning technology to create a digital-first debt collection process that aligns with consumer communication preferences. Formerly One True Holding Company, the financial technology company rebranded in July 2022 as TrueML to bring more focus to its machine learning software development, which is a key aspect of its overall growth strategy. As a mission-driven company, TrueML aims to bring solutions to the marketplace that redefine how creditors and consumers engage in debt collection.
TrueML’s mission is supported by data scientists, financial services industry experts and customer experience enthusiasts collectively building technology to serve people in a digital-first way by recognizing their unique needs and preferences as human beings and ensuring nobody gets locked out of the financial system.
With more than 20 years of leadership experience in financial services at companies such as HSBC, Chase and Intuit, Carlson is a versatile and strategic fintech executive, advisor and board director who delivers increased value by scaling companies for accelerated growth.
Previously the CEO at ForwardLine Financial, where he now serves as executive chairman, Carlson also serves as a consultant and advisor to numerous venture capital and private equity funds, as well as several early-stage and mid-market financial services firms in the U.S. and Latin America.
A veteran of working with regulators and having served on the Consumer Financial Protection Bureau’s Consumer Advisory Board, Carlson brings invaluable experience with the fintech landscape, regulatory challenges and market dynamics that impact TrueML’s business.
“We’re thrilled to have Steve join our team as we expand our capabilities and accelerate our mission to revolutionize the way consumers engage with financial services,” said Ohad Samet, co-founder and CEO of TrueML. “Steve has extensive industry experience and brings his broad and deep fintech network to our ecosystem, which will support us in our continued expansion with more tech-oriented prospects and clients. His addition to the team will increase our span of management, allow us to streamline decision making, and add a depth of experience that will undoubtedly advance our business goals.”
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