Dawson will work closely with the company’s CEO, Adam Parks, to execute marketing and communications outreach.
10/10/2023 2:15 P.M.
1 minute read
Branding Arc, an ACA International member company based in Port Saint Lucie, Florida, announced last week that Katalina Dawson has joined the digital marketing firm in a new position as director of sales and marketing.
“Dawson is an experienced marketing specialist with a history of working in the public relations and communications industries. Skilled in writing, content creation, public speaking, and client relations, she is professionally passionate about events, creativity, and community,” according to a press release from Branding Arc. “The team looks forward to working with her to propel creative growth, continue building relationships, and expand on new and evolving opportunities in the receivables marketplace.”
Prior to joining Branding Arc, Dawson served as the events and community marketing manager for Prodigal, where she built on her experience in event coordination, marketing, client relations, copywriting and public speaking.
“Since I began working in the receivables industry, Adam [Parks] quickly became both an inspirational character and a mentor to me,” Dawson said. “I was immediately impressed by his vast skill and experience in marketing, and I am eager to continue to learn and expand my own skills by working directly with him. By extension, Branding Arc is a small but incredibly mighty team of highly skilled individuals that I feel privileged to be able to work alongside.”
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