Geisler was featured on the cover of the latest issue of The Enterprise World magazine.
01/23/2024 4:00 P.M.
1 minute read
Craig Geisler, president and CEO of Cherrywood Enterprises, LLC, an ACA International member company based in West Palm Beach, Florida, was recently featured on the cover of The Enterprise World’s January 2024 issue highlighting the most iconic business leaders to watch in 2024.
Spearheading the company since 2015, Geisler has successfully led Cherrywood through a shift to the commercial sector, specializing in buying charged-off debt portfolios from banks, credit unions, auto and commercial lenders.
Geisler credits the company’s dedication to staying ahead of industry trends as the driving factor of its success.
“It’s all about our people staying humble and staying ahead of the curve in the industry,” Geisler said. “The rest will work itself out.”
The cover story specifically commends Geisler’s ability to minimize risks and make strategic choices. Emphasizing the importance of reputation building, Geisler adheres to a guiding principle instilled by his father: “When doing business with people, ensure you don’t tarnish the family name by bad or questionable decisions.”
“One of the pivotal points in Cherrywood’s success is Craig’s leadership, which has effectively mitigated risks, enabling lenders to trust and feel good about their association with the company,” the article notes.
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