ACA Welcomes New Ad Account Executive

Lori LampertLori Lampert from The YGS Group is focused on helping companies in the accounts receivable management industry meet their marketing goals.

11/29/2022 2:00 P.M.

2.5 minute read

Furthering its commitment to helping members succeed, ACA International is pleased to welcome account executive Lori Lampert from The YGS Group, ACA’s marketing services firm, to manage our advertising and sponsorship opportunities in Collector magazine, ACA Daily, ACA Online, ACA webinars and more.

The YGS Group helps companies achieve their marketing goals and showcase their brand in the most effective ways possible. We spoke with Lori about her career and her goals for working with ACA.

Q:  How long have you worked in marketing and sales? 

A: More than 25 years. I can’t believe it’s been that long, but I just did the math! 

Q: When did you join YGS? 

A: The last week of September 2022.

Q: What has been a career highlight for you so far? 

A: When I closed, configured and called in the upcoming issue of my magazine from the stands of the Olympic Stadium in Atlanta. The U.S. was in gold medal position. They dropped to silver in the final moments, but it was an incredible thrill to be there and share it live via cellphone with the home office! 

Q: When you look back at your career, what stands out? 

A: While taking a leave of absence to care for a sick family member, I decided to launch a regional magazine for horse enthusiasts. After struggling with “printer issues” for the first 2 months, I thankfully found York Graphics (now YGS). YGS took such a load off that I was at break-even by month three. By June of my first year of publication, I received the General Excellence award from American Horse Publications, the professional membership association that promotes excellence in equine media. YGS never knew how much I credited their contribution with my ability to earn that success until now!   

Q: What excites you most about working with ACA members?  

A: I think of ACA International as a “success coach.” Members are in pursuit of continual learning and growth, consistent excellence and ongoing success. This is consistent with both my personal missions and my professional aspirations. I find it impossible to be anything but excited about helping like-minded people connect with products, services and resources that will help them soar!   

In the coming weeks, Lampert will be contacting current and recent advertisers to introduce herself and to learn more about your marketing goals. You can reach her at [email protected] or (717) 430-2282.

We are confident that she will provide you with a high level of service while giving you the tools you need to drive awareness and engagement.

Thank you for your continuing support of ACA International and all of our industry-leading publications and resources!

If you have executive leadership updates or other member news to share with ACA, contact our communications department at [email protected]. View our publications page for more information and our news submission guidelines here.

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