Virtual Convention 2020 Session: DIY for Digital Communications: 10 Steps to a Robust Email Program

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John Bedard - Bedard Law Group, P.C.

Rozanne Anderson - Ontario Systems, LLC

Clients ask about it. Consumers demand it. Patients want it. If e-mail communications is on your to do list as a future strategy; it's time to rethink your strategy. Email, like text messaging, has come of age and should be an integral part of the experience your agency offers consumers. Understanding the legal pitfalls and learning from those in the trenches is your first step toward building a compliant e-mail communication program. Appreciating the unique requirements HIPAA presents when collecting healthcare debt using email is another. During this session you will receive a roadmap to guide you in building a robust email communication program that:

-Complies with legal requirements

-Satisfies HIPAA standards

-Uses links as well as embodied messages to communicate information

-Documents open rates and the date and time of delivery

-Is supported by policies and procedures

-Enhances the consumer debt collection experience

-Readies your organization for the CFPB's pending new rules for debt collection

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