Takeaways from First Forum on California Consumer Privacy Act

TrueAccord In-House Counsel Adam Gottlieb encourages industry professionals to provide feedback on the state’s privacy law in effect next year.

1/14/2019 1:30 PM

Takeaways from First Forum on California Consumer Privacy Act

Accounts receivable management industry professionals interested in weighing in on the merits of the California Consumer Privacy Act of 2018 (CCPA) may want to consider attending an upcoming public forum on the issue. The law takes effect Jan. 1, 2020.

After attending one of the first forums hosted by the California Attorney General to discuss the CCPA, Adam Gottlieb, in-house counsel for True Accord Corp., told Daily: “My hope is that this gets people in the industry thinking about how this law might impact our businesses so we can provide feedback to the regulators before the law is finalized.”

The state’s attorney general is developing regulations to facilitate consumers’ rights under the CCPA and provide businesses with compliance guidelines.

The law requires companies to tell consumers―upon request―what personal data they possess, why they have the data and if third parties have access to it, ACA International previously reported. Consumers may ask companies to delete their personal data and request that they do not sell it.

While this law was passed in June of 2018 there is still significant work to be done to refine and implement the new legislation before it goes into full effect on January 1, 2020,” Gottlieb wrote in a blog post on TrueAccord’s website.

Gottlieb also shared several takeaways on the CCPA and forum in the blog post:

  • The definitions of personal information under this law are extremely broad and ambiguous.
  • The threshold above which a business must comply is very low.
  • The law will require businesses to link data sets together that will create personally identifiable information that otherwise wouldn’t exist and serves no business purpose. This creates more risk in the event of a data breach.

“It’s clear that there is a long way to go before this law can meet its intended purpose of protecting consumers and requiring businesses to treat consumer data appropriately to be in compliance. Our industry faces unique challenges to comply with this law due to the heavily regulated nature of our business,” Gottlieb wrote.

The remaining CCPA forums (times listed in local time zones) will be held:

Thursday, Jan. 24, 2019, 10 a.m. to 1 p.m.
Cesar Chavez Community Center, 2060 University Ave., Riverside, CA 92507

Friday, Jan. 25, 2019, 10 a.m. to 1 p.m.
Ronald Reagan Building, 300 S. Spring St., Los Angeles, CA 90013

Tuesday, Feb. 5, 2019, 10 a.m. to 1 p.m.
California State Building, 1500 Capitol Ave., Sacramento, CA 95814

Wednesday, Feb. 13, 2019, 10 a.m. to 1 p.m.
California State Building, 2550 Mariposa Mall, Room 1036, Fresno, CA 93721

The public is invited to participate and can RSVP to any of the forums on the RSVP form.

The DOJ is also accepting comments regarding the CCPA regulations at any of the statewide forums, via mail or email. 

To email or mail please follow the instructions below:

                        ATTN: Privacy Regulations Coordinator

                        300 S. Spring St., Los Angeles, CA 90013

ACA International members should consider participating in the meetings to learn more about the CCPA or submitting comments and share their experiences with ACA by emailing our Communications Department at comm@acainternational.org Attn: Katy Zillmer.

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