The proposal would expand the existing California Consumer Privacy Act and create a privacy protection agency.
6/25/2020 9:00
Voters in California will decide if the state’s already strong consumer and data privacy protections will change through a ballot initiative on the California Privacy Rights Act (CPRA) in November.
According to an article from CPO Magazine, the CPRA would expand the definition of consumers’ “sensitive personal information,” and a new enforcement agency would be established to enforce the CPRA and California Consumer Privacy Act (CCPA), which took effect this year.
The advocacy group Californians for Consumer Privacy is behind the ballot initiative. This group also pushed for passage of the CCPA.
California Attorney General Xavier Becerra submitted proposed regulations under the CCPA to the California Office of Administrative Law on June 1, ACA International previously reported.
The final proposed regulations reflect no substantive changes from the second modified proposed regulations , which were released in March.
As a refresher, key requirements of the CCPA, according to the attorney general, include:
- Businesses must disclose data collection and sharing practices to consumers;
- Consumers have a right to request that their data be deleted, although there are exceptions that should apply to the collection industry;
- Consumers have a right to request what information is collected; and
- Businesses are required to provide a privacy notice prior to collecting information from a consumer.
The enforcement agency included in the CPRA would take over enforcing violations of the CCPA currently handled by the attorney general’s office.
If it is approved through the ballot initiative, the changes would take effect Jan. 1, 2023.
For more information on how the ACA Licensing staff can assist with your licensing needs, please contact us at [email protected] or call (952) 926-6547.