From the Web: Business Leaders Concerned about Privacy Laws in California

Groups ask for clarification on the law during public forum hosted California Attorney General Xavier Beccera.

2/11/2019 9:00 AM

From the Web: Business Leaders Concerned about Privacy Laws in California

Business groups are seeking clarification on requirements under the California Consumer Privacy Act (CCPA), which takes effect in January 2020.

The state’s attorney general is developing regulations to facilitate consumers’ rights under the CCPA and provide businesses with compliance guidelines.

The law requires companies to tell consumers―upon request―what personal data they possess, why they have the data and if third parties have access to it, ACA International previously reported. Consumers may ask companies to delete their personal data and request that they do not sell it.

In a public meeting with staff from California Attorney General Xavier Becerra, groups from tech, retail and education, asked for clarification on “what personal information falls under the law; whether de-identified personal data businesses hold on consumers must be re-identified to link it back to a consumer who has requested it; and whether and how businesses can require that they verify the identity of consumers who ask for their data to prevent fraud,” according to a report from Bloomberg Law.

Regulations from Becerra under the law must be in place by July 1, 2020, according to the article.

It’s also expected the California legislature will amend the CCPA before draft regulations are proposed in the fall.

A final forum on the CCPA will be held Feb. 13 (time listed in local time zone) from

10 a.m. to 1 p.m. at the California State Building, 2550 Mariposa Mall, Room 1036, Fresno, CA 93721.

The public is invited to participate and can RSVP to any of the forums on the RSVP form.

The DOJ is also accepting comments regarding the CCPA regulations at any of the statewide forums, via mail or email. 

To email or mail please follow the instructions below:

                        ATTN: Privacy Regulations Coordinator

                        300 S. Spring St., Los Angeles, CA 90013

ACA International members should consider participating in the meeting to learn more about the CCPA or submitting comments and share their experiences with ACA by emailing our Communications Department at Attn: Katy Zillmer. If you participated in one of the meetings in January or earlier in February, let us know your experiences.

Related Content from ACA International:

Takeaways from First Forum on California Consumer Privacy Act

California Measure Billed as One of the “Toughest” Data Security Laws in the U.S.

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