From Collector: Reaching Out

The end of the year is a perfect time to strengthen your connection in the community.

12/10/2019 9:00 AM

NewsCollector Magazine
From Collector: Reaching Out

By Roger Weiss

The holidays are upon us and we are winding down 2019. It seems like just yesterday that we were saying the same thing about 2018. People often use this time of year to exhale and let off some steam. I say, use it to prepare for 2020, when I believe we will all have perfect vision. (See what I did there?)

Get creative during the hustle and bustle of party planning and ordering gifts galore for family, friends, colleagues, employees and clients. Organize some lunch ‘n’ learns to prepare collectors for tax time collections. Reward your team with an investment in their future by helping them earn ACA International’s Professional Collection Specialist designation. Engage your clients with a year-end summary, plus an overview of what they can expect, and not expect, in 2020. 

This is also a time for exceptional generosity. Some families in your community struggle more than ever this time of year, and it’s not simply with having gifts under the tree. They may struggle with a mortgage payment, utility bills, a car payment or groceries. As everyone reading this knows, the collection industry has some of the most generous people in the world. We see the struggle on a daily basis, and now is our time to impact lives. Help a family, a food pantry or a shelter. Anywhere you turn there are people who need the assistance and we are grateful for it. 

Many, if not most, of us do a lot throughout the year to help, but here is how we need to take it a step further. We need to tell our story. I’m not talking about bragging—I’m talking about telling our story. If we don’t tell our story, then it will be told for us—often inaccurately—and our generosity and the positive impacts we make on people’s lives will be overlooked. 

Tell ACA about your community outreach efforts. Tell your local news channels, radio channels and newspapers about it. Post about it on social media and ask your teams to repost it. Tell them what you are going to do, and if the public wants to help out too, provide information on how they can get involved. You will be surprised at how people step forward. 

By the way, now would be a great time to reach out to prospective members and inactive members to encourage them to get involved in ACA in the coming year. But then again, there’s never a bad time for that. 

Start now because before you know it, we will be saying the same thing about 2021. 

Roger Weiss, IFCCE, is president and of CACi in St. Louis, Missouri. He can be reached at roger.weiss@caciconline.net. This column appears in the December issue of Collector magazine.

Subscriptions to the Collector magazine digital edition and email notifications for each new issue are available for ACA International members by logging in to ACA International’s website here. Members and nonmembers can also purchase a print subscription. Nonmembers can create a guest profile on ACA’s website to subscribe to available publications.


Follow ACA International on Twitter @ACAIntl and @acacollector, Facebook and request to join our LinkedIn group for news and event updates. ACA International members are welcome to submit news items for possible publication to comm@acainternational.org. Visit our publications page for news submission guidelines and subscriptions to ACA Daily, Collector magazine and Pulse.

Advertising is available for companies wishing to promote their products or services. Be sure to visit the ACA Events Calendar on the Education and Training page to view our listing of upcoming CORE Curriculum and Hot Topic seminars featuring critical educational opportunities for your company.


Subscribe to ACA Daily NEWSROOM

From Collector: Reaching Out

By Roger Weiss

The holidays are upon us and we are winding down 2019. It seems like just yesterday that we were saying the same thing about 2018. People often use this time of year to exhale and let off some steam. I say, use it to prepare for 2020, when I believe we will all have perfect vision. (See what I did there?)

Get creative during the hustle and bustle of party planning and ordering gifts galore for family, friends, colleagues, employees and clients. Organize some lunch ‘n’ learns to prepare collectors for tax time collections. Reward your team with an investment in their future by helping them earn ACA International’s Professional Collection Specialist designation. Engage your clients with a year-end summary, plus an overview of what they can expect, and not expect, in 2020. 

This is also a time for exceptional generosity. Some families in your community struggle more than ever this time of year, and it’s not simply with having gifts under the tree. They may struggle with a mortgage payment, utility bills, a car payment or groceries. As everyone reading this knows, the collection industry has some of the most generous people in the world. We see the struggle on a daily basis, and now is our time to impact lives. Help a family, a food pantry or a shelter. Anywhere you turn there are people who need the assistance and we are grateful for it. 

Many, if not most, of us do a lot throughout the year to help, but here is how we need to take it a step further. We need to tell our story. I’m not talking about bragging—I’m talking about telling our story. If we don’t tell our story, then it will be told for us—often inaccurately—and our generosity and the positive impacts we make on people’s lives will be overlooked. 

Tell ACA about your community outreach efforts. Tell your local news channels, radio channels and newspapers about it. Post about it on social media and ask your teams to repost it. Tell them what you are going to do, and if the public wants to help out too, provide information on how they can get involved. You will be surprised at how people step forward. 

By the way, now would be a great time to reach out to prospective members and inactive members to encourage them to get involved in ACA in the coming year. But then again, there’s never a bad time for that. 

Start now because before you know it, we will be saying the same thing about 2021. 

Roger Weiss, IFCCE, is president and of CACi in St. Louis, Missouri. He can be reached at roger.weiss@caciconline.net. This column appears in the December issue of Collector magazine.

Subscriptions to the Collector magazine digital edition and email notifications for each new issue are available for ACA International members by logging in to ACA International’s website here. Members and nonmembers can also purchase a print subscription. Nonmembers can create a guest profile on ACA’s website to subscribe to available publications.


Follow ACA International on Twitter @ACAIntl and @acacollector, Facebook and request to join our LinkedIn group for news and event updates. ACA International members are welcome to submit news items for possible publication to comm@acainternational.org. Visit our publications page for news submission guidelines and subscriptions to ACA Daily, Collector magazine and Pulse.

Advertising is available for companies wishing to promote their products or services. Be sure to visit the ACA Events Calendar on the Education and Training page to view our listing of upcoming CORE Curriculum and Hot Topic seminars featuring critical educational opportunities for your company.


Subscribe to ACA Daily NEWSROOM

Loading...

Loading...

Scroll to Top