From Collector: Are You a Target?
Consumer law firms have accounts receivable management companies in their crosshairs, but there’s a lot you can do to combat the negativity and get the truth out.
10/12/2018 8:00 AM
Bruce Klinger had been working on improving his company’s online presence earlier this year when he first noticed the websites. Run by consumer law firms, they called out Klinger’s company, Kinum Inc., by name and promised consumers the firm could help “stop the calls” they were receiving from Kinum. The sites posted public information about the company, pulled from sources like the Better Business Bureau, and offered legal consultation about any perceived “harassment.” These websites were getting first-page rankings in Google—and Kinum wasn’t their only target.
“There were over 100 different collection agencies with identical ads against them from this predatory law firm,” Klinger said. “Any consumer who typed our company name in a search engine or the name of the agency they were contacted by would see on the first page within the first two to four listings a deceptive site from a law firm encouraging the consumer to contact them and sue the agency.”
Consumer law firms have been targeting the accounts receivable management industry for years, both through frivolous lawsuits as well as these websites and ads designed to draw consumers into litigation and give agencies a bad name, Collector magazine editor Anne Rosso May reports in the October issue.
It’s a regular frustration in the industry, according to Chad Echols, an attorney with The Echols Firm LLC, who says he often hears clients complain about these websites.
Is there anything you can do? The answer is yes, though it may take a combination of several approaches to gain ground.
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