From Collector: Meet Your Certified Instructor
How Ron Brown developed his teaching style for fellow ACA International members.
5/17/2019 9:00 AM
Ron Brown, president and CEO for CSI Group, has taught more than 250 seminars for ACA International in his 26 years as a Certified Instructor. Here is an excerpt from an interview with Brown in Collector magazine.
Why Did You Decide to Become a Certified Instructor?
In the early 1990s, I happened to meet John Johnson, ACA’s CEO at the time. I was working at Credit Service and teaching at a local community college. John asked why I wasn’t teaching for ACA! Back then you had to have someone sponsor you as an instructor; John wrote a letter on my behalf and that’s how I got started.
The first ACA class I ever attended was in Tulsa, Oklahoma, and it was taught by Jay Rickman. He was ex-military—strict and stern but a very good instructor. You could tell he wanted to convey his knowledge to the attendees. Jay was an inspiration to me; I wanted to be like him.
What’s Unique About Your Teaching Style?
I teach from life experience. I had the privilege of working the collection desk for seven years before moving into management. I continue to work collection accounts today, in fact. I think that book learning is good, but instructors who can speak from experience are able to clearly explain what works and what doesn’t.
Collections is not an easy job. It can be mentally and physically tiring, and having done it I know what’s going through the collector’s mind. One of the things I introduced to ACA years ago was a science I learned from my work with the government: neurolinguistics, or NLP. I started integrating NLP and the five most powerful words in the English language into the classes I taught, training people on the how and why of this technique.
Read more about Brown’s contribution to the association as a Certified Instructor in Collector magazine’s Education Spotlight.
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