The California attorney general will hold a series of public hearings on the proposals offering guidance to businesses subject to the law in December. ACA International members are encouraged to attend and file comments.
10/11/2019 12:00
Long-awaited proposed regulations under the California Consumer Privacy Act (CCPA) are now available for public comment as the effective date for the landmark state data privacy law, Jan. 1, 2020, approaches.
California Attorney General Xavier Becerra released the proposed regulations as guidance for consumers and businesses subject to the law and announced four public hearings in December.
The CCPA includes the following key requirements, according to a news release from Becerra’s office:
- “Businesses must disclose data collection and sharing practices to consumers;
- Consumers have a right to request that their data be deleted;
- Consumers have a right to opt out of the sale or sharing of their personal information; and
- Businesses are prohibited from selling personal information of consumers under the age of 16 without explicit consent.”
“The law mandates that on or before July 1, 2020, the Office of the Attorney General promulgate and adopt implementing regulations for the CCPA,” according to the news release.
Under the proposed regulations, “businesses must disclose financial incentives offered in exchange for the retention or sale of a consumer’s personal information and explain how they calculated the value of the personal information.”
Businesses must also keep records of consumers’ requests for deleting their data and responses to those requests for 24 months to demonstrate compliance with the CCPA.
Businesses are subject to the CCPA based on their annual revenues, including profits from selling consumers’ personal information. View a fact sheet on the proposed regulations and the CCPA for more information.
The public comment period closes Dec. 6, 2019. ACA International members are encouraged to comment on the proposed regulations and attend the public hearings on the following dates:
- Dec. 2, 2019: Sacramento
- Dec. 3, 2019: Los Angeles
- Dec. 4, 2019: San Francisco
- Dec. 4, 2019: Fresno
Additional information on the hearings and how to file public comments is available on the attorney general’s website.
Related Content from ACA International:
Takeaways from First Forum on California Consumer Privacy Act
California Amends CCPA, Adopts Data Broker Law
‘CCPA Amendments Update: The More Things Change, the More They Stay the Same’