Member feedback is at the heart of ACA International’s success.
11/14/2018 12:30
A recent membership satisfaction survey conducted by ACA International reveals a treasure trove of insightful information the association intends to integrate into its long-term strategic plan, which is designed to help members succeed.
ACA appreciates the refreshing candor members used when answering questions related to their overall satisfaction of products, services and events offered by the association. While most of the feedback was favorable, the areas receiving the highest marks included networking opportunities, advocacy services and the general prestige that comes with membership.
Members asked the association to expand communications so information is easily accessible regardless of whether the member receives updates via email, U.S. mail or any other form of correspondence. ACA answered this call by investing human capital into creating cutting-edge podcasts, videos, social media and an enhanced electronic ACA Daily newsletter.
Through the advanced communications outreach program, members will learn about ACA’s updated education programming. Leadership takes member feedback related to education seriously, and is working to tailor future programming to incorporate creditor education coursework and other materials.
The association listened last year when members requested an updated, reimagined Campus ACA Academy, which is now a tremendous draw at the Spring Forum in Las Vegas. Even more education offerings similar to the highly popular Campus ACA Academy are in the development pipeline.
Another area that generated interest among survey respondents concerns ACA’s advocacy efforts in Washington, D.C. and within the states. ACA invests time and energy into growing advocacy from a grassroots standpoint as more voices translate into stronger representation for the accounts receivable management industry. The intense interest shown among members during the 2018 election cycle has demonstrated a demand and desire for a seat at the table when policymakers craft laws and rules that impact the industry.
ACA will continue serving as its members’ go-to resource for guidance on business strategies, technologies and services, which could potentially include health insurance options. Members have expressed an interest in the possibility of an association health care plan that they could offer to their employees. Changes to the Affordable Care Act last year make this a possibility and ACA is currently researching the merits of such a program. Expect to hear more about this in the coming months.
Overall, members reported a high level of satisfaction with ACA International. While this is good news, ACA recognizes the value of free-flowing information between the association and its truly important members. That’s why ACA’s Membership Satisfaction Survey will become an annual research tool used by the association to ensure that members are being offered the products, services and events they need to succeed.
